About ISCOIM

The ISCOIM(International Scientific Conference On Innovative Marketing) organized by the Department of Marketing, University of “Aleksander Moisiu”, Durres, is an established annual event which provides participants with up to date information on the current marketing landscape. This conference offers to you the opportunity to hear from academics and practitioners, which will share both strategic and tactical advice and provide insights and best practices in marketing innovations. ISCOIM 2017 was an excellent event which gave to more than 100 participants the chance to investigate and discuss the trends in marketing, meet fellow marketing professionals, listen to some inspiring presentations and network with colleges form 8 different countries, to share ideas and gain insight. This year’s conference will focus on an emerging and challenging topic “Communication & Digital Marketing Management”. ISCOIM 2018 will address challenges and opportunities in the era of the empowered customer. Throughout the world, marketing is helping consumers to improve their lives; companies prosper and at the same time make a positive impact on society. This event is an excellent opportunity to exchange knowledge, discuss, share innovations and to network with other professionals in similar roles as you. 

Conference Aim & Objectives

The ISCOIM 2018 aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Communication & Digital Marketing Management. It also provides an interdisciplinary platform for researchers, practitioners and educators to present and discuss the most recent innovations, as well as practical challenges encountered and solutions adopted in the fields of Digital Marketing. 

Conference Topics

Topics of interest for submission include, but are not limited to:

  • Digital Marketing Strategy
  • Online Marketing
  • Social Media Marketing
  • Digital Consumer Behaviour
  • Event marketing
  • Sports marketing
  • Gamification
  • Content Marketing
  • SEO & SEM Strategies
  • Understanding Digital consumer experience
  • Website Design
  • Customer Analytics and impact on Brand valuation
  • Digital Marketing Trends
  • Buzz marketing
  • Google Analytics
  • Legal and privacy issues in Digital Branding
  • New Product Development and Digital Marketing
  • Ethics in Digital Marketing
  • Public Relations
  • Product Management
  • Strategic Management
  • Advertising, Language and Communication
  • E-Tourism
  • Mix Communication
  • International Marketing
  • Financial Institutional Marketing
  • Corporate Communication
  • Holistic Marketing
  • Medical Marketing